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AI Automation

Intelligent Instagram DM Sales Agent

An AI-powered agent that lives inside Instagram DMs - qualifying leads, answering questions, and booking appointments automatically, 24 hours a day, 7 days a week. Zero human involvement needed.

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The Problem

Missed DMs = Missed Bookings

Salons receive dozens of DMs daily. Without 24/7 availability, potential clients don't get replies and book elsewhere.

Repetitive Questions Drain Staff

Staff spend hours answering the same questions about pricing, availability, and services - time better spent on clients.

Leads Fall Through The Cracks

Interested prospects who don't get a fast reply go cold. Every delayed response is potential revenue lost.

What Was Built

A fully custom AI agent built on n8n, connected to the official Meta Graph API, and powered by OpenAI. The agent uses a RAG (Retrieval-Augmented Generation) system trained on the business's own information - services, pricing, staff, policies - so every reply feels natural and accurate, not robotic.

24/7 Instant DM Responses - Automatically greets prospects and handles full multi-turn conversations without any delays
Smart Lead Qualification - Detects user intent and guides high-ticket inquiries through the right conversation path
Automated Appointment Booking - Collects name, preferred time, and contact details naturally inside the chat
Live Google Sheets Sync - Every booking and lead is instantly saved to a Google Sheet for the salon team to action
Comment-to-DM Automation - Replies to post comments automatically and drives users into DMs to convert them

How It Works

01

Customer sends a DM or comments on a post

02

AI agent detects intent and responds instantly using business knowledge

03

Lead is qualified and appointment details are collected naturally

04

Booking is saved to Google Sheets and salon staff are notified

Tech Stack

n8nOpenAIMeta Graph API (Instagram)Google Sheets APISupabase / PostgreSQLRAG (Retrieval-Augmented Generation)

Behind The Scenes

The n8n workflow powering the entire agent - from message detection to AI response to data sync.

n8n Workflow Screenshot

[n8n Workflow Screenshot]

Save your workflow image as 'n8n-workflow.png' in the public folder.

Want This For Your Business?

This agent can be fully customised for your salon, spa, or any service-based business. Expand it to WhatsApp, Facebook, and more.

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